- 2018-11-12 14:41:00
As a printer manufacturer, it will be very difficult in the future, because with the emergence of a large number of homogeneous products, and the upgrading and upgrading of industry 4.0 and various types of automation equipment production lines, traditional coding methods have gradually become ineffective. In the next few years, it will be quickly eliminated. Today, Shanghai Qianli will work with you to explore and analyze what amazing changes will happen to handheld printer manufacturers in 2019.
1. Innovative and diversified development trend of handheld printer products.
It can't be limited to manual coding. The advantages and disadvantages of manual coding are very obvious. The advantage is convenience, you can code the product anytime, anywhere. The disadvantage is also very prominent, that is, it cannot be mass-produced.
In today's intensified competition, small and medium-sized enterprises are already very sad. What do we need to improve competitiveness at this time? One is innovation and the other is efficiency.
Time is money, and even more so for factories. How to code more products in a shorter period of time to form a clear, beautiful and easy-to-read identity? Of course, choose a faster and more automated coding equipment.
WIFI communication technology transmission, realize the printing of variable two-dimensional code, Qianli T series handheld printers have worked hard on the communication module for research and development, and finally can be disconnected from the line to achieve "wireless", in some extremely demanding In the smart factory, this feature will also be the core advantage of potential profit.
Industrial diversification, from food and beverages to daily necessities, as well as building materials and cables, need to be clearly identified for traceability to achieve traceability. A better carrier is a two-dimensional code. A handheld printer can meet this demand and achieve DPI can reach 300 clear marks, achieving 100% scan rate.
Second, the application of new technology makes handheld inkjet printers more widely used.
Due to the limitation of the printing height of the handheld printer, it is still unusable on some large outer packaging. With the exploration and blessing of HP technology, the 1-inch nozzle has been launched, which is different from the traditional double-row nozzle. This update The two rows of nozzles can be sorted side by side to achieve 12.7X2 large-format coding, that is, 25.4mm content logos can be printed at one time.
The application of new technology has allowed handheld inkjet printers to expand the scope of industry applications. In the past, some high-resolution inkjet printers that could only pass through large nozzles such as Xaar have been applied. With low cost, low maintenance, more convenient and more convenient The small features grabbed back some market share.
In addition to the update and iteration of the handheld itself, there is another point that we must pay attention to, which is the online and handheld dual-use handheld inkjet printer. The potential development of the large and small brackets can fully match the T series of intelligent handheld inkjet printers. The coding machine, through the installation of an electric eye sensor, realizes online coding, which can completely replace the application scenarios of some small character printers and high-resolution, laser printers, which is also a big progress.
Of course, it is also inseparable from the update of inks and inks. The new technology is undoubtedly also applied to the improvement of ink cartridges and the optimization of ink characteristics, which makes our choice of ink color types and model types more diverse, which can meet some plastics, Metals, films, and other materials that were previously difficult to print require.
Third, not only fight for price, but also fight for quality and service.
In China, the number of printer manufacturers is already very large. Due to the relatively low threshold of the industry and the technology has not yet reached the barrier level, there will also be many cross-industry competitions, such as the original laser cutting manufacturers, the original manual The manufacturers of coding machines can be transformed into printer manufacturers.
In the case of more manufacturers, the competition in the market will be faced. As the number of users decreases, the difficulty of getting new users' approval will increase, and more human, material and marketing costs will be required. One point that must be mentioned here is the establishment of after-sales service outlets.
There will also be differences in strategies among manufacturers. Some brand manufacturers will choose channels, develop agents, and integrate product supply and marketing, while some manufacturers, such as KGK, Keyence and other well-known foreign brands of inkjet printer manufacturers, will Adhering to direct sales requires the establishment of offices and service agencies in more prefecture-level cities, counties, and districts to provide customers with comprehensive and efficient service guarantee.
Only by keeping up with service guarantees can we meet today's industrial acceleration. Manufacturers' demands for efficiency can avoid a lot of cost waste once they stop and stop production.
In the Double 11 Taobao Tmall Shopping Festival in 2018, handheld printers refreshed the lowest point in history. Many manufacturers sell directly for 700 yuan, and the price competition has undoubtedly reached a deep point. Once the profit margin falls At the bottom of the valley, the life of many handheld printer manufacturers will be even worse in the future.
Facing high costs, where will the handheld printer manufacturers go in the next five to ten years? How to have the ability, capital and talent to develop new equipment to meet the development of Industry 4.0 and industrial intelligence? How to replace the core technology constraints of some imported brands through the research and development of the core technology of handheld printers? These are the core key points we need to wait and see!
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