- 2018-06-01 09:31:38
It is very important for printer manufacturers to quickly let users and consumers understand and recognize our brand, and to be familiar with the specifications and models of printer equipment, good at functions and technical characteristics, and it is very important to build up brand awareness of users to accumulate The positive experience of users can spread word-of-mouth communication and introduction of old customers, which directly affects the efficiency of manufacturers.
First, as a printer manufacturer, there must be a clear entry point into the product market, that is, product positioning.
The core of the market entry point is to understand our customer needs, and carry out targeted technical research and development and manufacturing according to customer needs. In some aspects, we can surpass peers, surpass the performance or characteristics of similar models, and meet some special industries or detailed The logo needs of different industries, thus occupying users in this market as a breakthrough in marketing.
For example, our printer brand is good at printing speed, or it is good at printing information, rich in font types, and rich in ink types, so you can find customers with corresponding needs, such as cable factories, circuit board factories, Applications in food, beverage, FMCG, pharmaceutical and health products.
Here we must not only find the market positioning and entry point of our equipment, so as to break the point, but also find our advantages and uniqueness in other aspects, and expand our advantages, such as after-sales service, many printer companies or manufacturers in the market are The coverage of after-sales service outlets is not comprehensive and cannot provide fast and efficient maintenance solutions.
In order to enter the customer's factory as soon as possible to provide one-to-one service, and solve some sudden problems in the production and operation process, at this time, the potential profit starts from this, increase service outlets, differentiate, and provide customers with more efficient High-quality, fast on-site service guarantees customers' production and operation.
High-quality and efficient after-sales service is also part of the product positioning of printer manufacturers.
How to describe our printer in one sentence?
As a consumer or user, patience is extremely limited. It is difficult to have a long time to listen to our large-scale introduction. Usually it takes a short time, usually within 15 seconds to a printer manufacturer, a printer The brand has preliminary awareness and understanding.
For us, we must refine the core keywords of our products, communicate our equipment and services, and brand advantages to users in a few words or a sentence, and highlight the key points. Only then will we have It may be a short time and fast for users to recognize the brand, understand the product, and remember us!
In the era of the Internet of Things, one thing and one yard has become a trend. Not only is the country promoting it, but companies are also spontaneously looking for better ways of identifying and coding, bringing new vitality to products, improving the overall competitiveness of products, and improving the efficiency of factories. , Increase the price.
For printer manufacturers or suppliers, it is a rare and very good development opportunity. In this rapid iteration and demand growth, only by becoming an industry leader or a strong segmenter can we get more and more With good resources and development opportunities, it is not enough to find a good brand positioning or market entry point for the brand. You must continue to advance and occupy more users' hearts to go better and further.
What should be paid attention to when establishing brand awareness of user printers?
First of all, we must have a clear brand positioning, know what our equipment is good at, promote strengths and avoid weaknesses, carry out multi-dimensional publicity and promotion, and obtain the first batch of end users. As the number of users accumulates to a certain extent, as a manufacturer, we can expand Multi-channel sales of equipment, the layout of the country.
Secondly, when building user brand awareness, we must pay attention to many aspects of details and accumulate a lot of materials, such as printer type name, performance parameter introduction, application industry, printing effects, industry standards, field pictures, related work videos, etc. Resources that allow users to quickly absorb and understand.
In the end, the brand positioning of the printer manufacturers only found a development direction for the brand. At this time, only themselves or a few people know the brand positioning. If the rapid brand communication cannot be carried out in a timely and effective manner, the value and significance of brand positioning will be If it is greatly discounted, it may also be preempted by competitors and seize market opportunities.
Kinglee / Qianli As an integrator of automated sign traceability system with 15 years of experience in the sign industry, we can design automation solutions based on customer products and needs, research and development, production, and manufacturing, and solve the sign problem in one stop. Customers can solve product identification, retroactive marketing and other tasks more efficiently.
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